REDESIGNING THE LOCAL CHURCH NEWSLETTER
How I improved the retention and viewers on the Local church Newsletter Parish News for Alrewas and Fradley churches.
160%
INCREASED VIEWERS
120%
INCREASED CLICKS
12+
NEW SUBSCRIBERS
4
NEWSLETTER SECTIONS
Overall Changes:
The overall changes I made where:
-giving the whole newsletter a yellow and blue colour pallet
-fixed issues with text
-Removed the white strip in the middle and made it the same colour as the background
left is before , right is after
Front title:
I changed the front title to be more simple and easy to understand. Making it fit with the colour pallet and making the parish news larger and bolder.
Buttons more accessible
In the original parish news, the buttons to automatically take you to your villages section were quite far down and hard to find. I updated them to be much higher up and easy to see with the church logo above it.